Posts Tagged ‘dead link protection’

More PHP Rotator Script Uses

The PHP Rotator Script has several different uses.  In my last post I talked about using it as an advertising co-op link rotator .

Today, I’m going to share with you something you need to be doing anytime you create a website link, a link in a PDF, or a link in an email.

You must always remember to manage your links.

Let’s say you are promoting an affiliate program.  You create a Squidoo lens, a Hubpage, a Weebly blog along with a number of other content pages on various services.  You place an affiliate link in each one of those pages going to the affiliate products home page.

Some time later you check your Squidoo lens and click to go to the affiliate product site, only to find the product no longer exists.  So, you go find another similar product to replace the dead product.  Then you change the links in your Squidoo lens, your Hubpages, and…oh know, you can’t remember where else you have content that points to that dead product.

So, you have a number of sites containing content that contain dead links.  All of the hard work you went through creating that content has been wasted.

Or, what if you hard coded an affiliate link in a PDF report or ebook.  You distribute that PDF all over the internet.  Then, the affiliate product owner changes the affiliate link, or starts giving the PDF away for free, or the product site is taken down.  Now you have thousands of those PDFs with bad links.

That’s why it’s important for you to manage your links to that you have control over them.

To protect your links, use the HomeBizRotator PHP Rotator Script.

You can do this in two different ways.
1.  Add the affiliate link for the product you want to promote to the rotator.  Then use the direct link to that URL in your PDFs or on your websites.  Then you can change that destination link in the rotator anytime you need to.

2.  Use the main rotator URL on your websites and in your PDFs.  Then you can change links within the PHP rotator script, to point to whatever site you choose to point them to.  Plus, you can test different products by adding several products to the php rotator script and track which products result in the most sales, as they are rotated to visitors.

That’s just one of the uses for the HomeBizRotator PHP rotator script.  I’ll provide a few more suggestions in a few days.

Mike

Originally posted 2009-05-28 09:09:31.

Protecting Your Links With HomeBizRotator

There is a feature of the HomeBizRotator that I believe is not well known.  Did you know that you can use this rotator script to protect your links, count your URL hits, and never use the rotator itself?  Did you know you can rotate some links, but also use the Direct Links feature to protect your links, and count hits to your other URLs?

Let me explain what it means to protect your links.

Some wise internet marketer taught me long ago, that you always want to protect your links.  What does that mean?  If you are doing any type of internet marketing you are trying to send traffic to a link, or a number of different links.  Often these links are affiliate links that pay you.  Any link that you are sending traffic to that may benefit you, is a valuable link.
You must always make sure you “protect those links”. Meaning, you must always have control of those links.

Here’s a true story to help you understand.

Mike wrote a number of great article about a digital product that could help people solve a particular problem.  He wanted to track the number of hits the articles received, so he used a third party short URL service that had hit tracking.  Mike distributed the articles far and wide, to PR sites, article directories, social media sites, document sharing sites and bookmarking sites.  He built a number of links from a variety of services to his short URL links.

Mike was smart to pick a URL shorten service that did count hits to his links, that were directed to his website.  He started to see the traffic pick up, and he made a few sales.  Yes…it was working.  He was excited and was getting ready to start duplicating his efforts to make more money!

Then suddenly, the sales stopped.  Mike went to look at his URL shortener stats to see if something was wrong.  To his shock, he was not able to login to his URL shortener account.  The site had been disabled.  Luckily Mike had the contact info for the URL shortener help desk and was able to submit a help desk ticket.

The owner of the URL shortening service did respond with apologies.  Unfortunately, spammers had discovered the URL shortener service, just as Mike had.  The spammers had sent out mass spam messages using the URL shortening service links.

People who received the spam complained to the web host, and the web host disabled the account.  The owner worked with the web host to rectify the situation.  They owner deleted the accounts of the spammers and even blocked the IP addresses of the spammers.  The web host was satisfied and they re-enabled the account.

Mike was once again receiving traffic and making sales – life was good.  Then, it happened again, the service was down. Mike contacted the owner again to find out that another spam complaint had come in.  This time not only to the web host, but also to the domain registrar.

The domain registrar was less forgiving.  They offered the URL shortening service an offer.  Pay a large fee to the registrar so they could deal with the possible future spam issues, or move the domain to another registrar.

The URL service owner had enough.  They were tired of offering a free, or low cost service, only to have spammers abuse it and cause the owner so much grief.  It was not worth the time, effort and money to keep the service running.  So the owner shut the service down.

Now Mike had hundreds, if not thousands or links out there pointing to nowhere.  His time, energy and money had been wasted.

Mike had not protected his links, he did not have ultimate control over them and now they were useless.

If you want control over your links, traffic must be directed to links on your website, or domain, that then point to where you want them to go.  When links you distribute far and wide come to your domain, you don’t have to worry about spammer abuse, or third party services shutting down.  You know that links will be protected as long as you own the domain.

It’s easy to protect a link by creating an HTML page, and using some redirect code to forward that traffic to the destination.  It works well and I did it for some time.  The only drawback is it’s not easy to see how much traffic each web page receives.  You have to go into your web host traffic stats and try to figure out what redirect page got what traffic.

Mike found a better solution.  He had purchased a link rotator to test and track traffic conversions to a number of different affiliate products.  This script installed on his web host so he knew he would always have control of those links.  He later discovered that he could use that same script to not only rotate links, but also to protect links and monitor traffic to his links.

He could track all of his traffic, rotated or not, from one online interface, installed on his domain.

Here is an example of how that works.

Notice the bottom two URLs are Enabled, the rest are disabled.  That means that only two URLs are in the rotating sequence.  The other URLS are not in the rotation.

However, Mike is sending traffic to the other URLS using the “Get Direct Links” URLS 1, 2, 4, 5 and 7.

Mike is able to rotate links he wants to rotate, and protect his links while gathering hit stats for both, using the same script.

If you already own the HomeBizRotator you may not have known about this feature.  If you don’t own the HomeBizRotator URL rotator I’m sure you can see how this tool can help you monitor your traffic, test conversions, and protect your links.

Originally posted 2012-12-27 11:08:37.