The longer I use the HomeBizRotator rotator script, the more uses I find for it and the more I see others using it in different ways.
Here are two of the things I see link rotation used for.
1. Network Marketing (MLM) downline building. I have had a number of customer buy the rotating links script to help them build their MLM downline.
They would have their downlines buy a spot in an advertising coop. The coop leader would purchase advertising in bulk, some have even purchased radio advertising. The coop manager provides the advertising company one link to send the traffic to. As traffic comes to the rotator link, each coop members MLM site is brought up in order.
As website visitors join the MLM, they are placed in the coop members downline as well as the coop leaders downline. The individual coop members are happy and get excited as they get new downline members with little work. The coop manager gets new members placed in his downline by helping his downline, with some work but with little money out of pocket.
2. For testing multiple websites or offers. Have you ever bought advertising, and sent it to one website that just didn’t convert well, then couldn’t change the destination site? It’s frustrating as you see your money being wasted on a product that does not convert. Instead, if you send the traffic to a link rotation script, you can change out, or add new links to rotate at any time. You have more control over where your traffic is going to end up. You can also test different websites or offers to find the best converting products.
I always suggest you protect your links going out in your ebooks or emails. Use a link rotation URL in your ebooks or emails, so you can change the destination website on your end. Once the email is sent, or the ebook is distributed, you can’t bring those ebooks or emails back and change the links.
If you are using a link rotation script, like the HomeBizRotator, you can change the final destination links on your end. Products and companies change links, and disappear all the time. Protect your links so you can easily change them on your end if you need to.
Next time I’ll talk more about some of the benefits of rotating links.
Originally posted 2009-03-06 12:49:41.